Everything’s NOT okay – Bearapy Online Campaign for World Health Day


Most of us post happy things on social media, such as “so honoured to eat this amazing pie” to infer how wonderful our lives are. Yet, for many, we could be suffering inside. We hide our real emotions – the disappointments, the frustrations, the sorrow for fear of how others would judge us. So we craft the image we think others would like to see.

Denying our real emotions could have severe health consequences, especially for sufferers of depression or other mental illnesses, as it is only after acknowledging we are NOT doing okay, that we are NOT fine that we seek help and embark on the path to recovery. Depression, according to the World Health Organization (WHO), impacts more than 350 million people worldwide and is one of the leading causes of disability in the world. It can happen to anyone, causes prolonged mental anguish and severely affects the life of sufferers and the relationships with those people around them. For companies, depression accounts for USD 1 trillion in productivity each year. This year, the theme for WHO’s World Health Day is “Depression: Let’s Talk.”


To support this theme, Bearapy is launching an online social media campaign to raise awareness of depression through encouraging us to show our real emotions, to be courageous enough to say, “Everything’s NOT okay” instead of forcing a smile.

Here’s how the campaign works: Starting 7 April 2017 on World Health Day, I will post a bear picture everyday for 10 days on my social media accounts (Facebook, InstagramTwitter, LinkedIn, WeChat). Each bear depicts a sentiment or feeling. To participate, all you have to do is to write down what emotion(s) you think the bear is feeling in the comments, share with your friends and ask them to join in the discussion. Most likely, everyone would have different emotions and reactions upon seeing the pictures, and this helps us find out more about our inner feelings.

To help with the campaign: simply comment, repost/retweet/@your friends on your social media, ask your network to comment, and share to see the variety of responses! Remember to tag #Bearapy #LetsTalk #depression #Everythingsnotokay #RealEmotions so we know where the discussions are.

Credits go to graffiti artist, Dai Cameron, for designing these bear pictures pro bono, in addition to illustrating my Ebook on communication for those in depression.

Let us search for honesty within ourselves. Feel our #RealEmotions. Let’s talk.

Stay tuned for 7 April’s launch!


2 Responses

  1. Anna says:

    That is right, let’s talk!

about Noch Noch

Enoch Li, (pen name: Noch Noch) was born and raised in Hong Kong and Australia. She has also studied / worked / lived in the US, France, UK, Japan, The Netherlands, China, and has travelled to more than 40 countries. She loves travelling and her curiosity in foreign cultures and languages has led her to enjoy her life as an international executive in the banking & finance industry. However, she was forced to take time off work in 2010 due to her illnesses and after spending time in recovery, cooking, practising Chinese calligraphy, reading and writing – in short, learning to take care of herself and letting out the residual work stress, she has transitioned into a Social Entrepreneur and founded BEARAPY to help corporates make workplaces mentally healthy, and support executives to become more resilient.