Most of us post happy things on social media, such as “so honoured to eat this amazing pie” to infer how wonderful our lives are. Yet, for many, we could be suffering inside. We hide our real emotions – the disappointments, the frustrations, the sorrow for fear of how others would judge us. So we craft the image we think others would like to see.
Denying our real emotions could have severe health consequences, especially for sufferers of depression or other mental illnesses, as it is only after acknowledging we are NOT doing okay, that we are NOT fine that we seek help and embark on the path to recovery. Depression, according to the World Health Organization (WHO), impacts more than 350 million people worldwide and is one of the leading causes of disability in the world. It can happen to anyone, causes prolonged mental anguish and severely affects the life of sufferers and the relationships with those people around them. For companies, depression accounts for USD 1 trillion in productivity each year. This year, the theme for WHO’s World Health Day is “Depression: Let’s Talk.”
To support this theme, Bearapy is launching an online social media campaign to raise awareness of depression through encouraging us to show our real emotions, to be courageous enough to say, “Everything’s NOT okay” instead of forcing a smile.
Here’s how the campaign works: Starting 7 April 2017 on World Health Day, I will post a bear picture everyday for 10 days on my social media accounts (Facebook, Instagram, Twitter, LinkedIn, WeChat). Each bear depicts a sentiment or feeling. To participate, all you have to do is to write down what emotion(s) you think the bear is feeling in the comments, share with your friends and ask them to join in the discussion. Most likely, everyone would have different emotions and reactions upon seeing the pictures, and this helps us find out more about our inner feelings.
To help with the campaign: simply comment, repost/retweet/@your friends on your social media, ask your network to comment, and share to see the variety of responses! Remember to tag #Bearapy #LetsTalk #depression #Everythingsnotokay #RealEmotions so we know where the discussions are.
Let us search for honesty within ourselves. Feel our #RealEmotions. Let’s talk.
Stay tuned for 7 April’s launch!